Fewer consumers shopping for auto insurance

Fewer consumers shopping for auto insurance

Despite an industry-wide ad blitz beckoning them to switch, three-fourths of motorists never pick up the phone or click on a website to get an auto insurance quote. It’s virtually impossible to watch television or listen to the radio these days without seeing or hearing an ad exhorting consumers to switch their car insurance companies. Providers spent an estimated $5.7 billion in advertising and promotional allowances during 2011, according to an analysis performed by Dowling…

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