ethics

Peppered amongst fan messages to Justin Bieber, the news of Osama Bin Laden’s death, and popular phrases from the latest “Glee” episodes, the word “rogue” is fast becoming a hot-button issue on Twitter. Thoughtless, knee-jerk comments can quickly become viral sensations and professional and personal disasters in the real-time nature of the social media culture. What happens in the aftermath? In some cases, companies have seized onto the vast amount of free publicity they’ve received…