should you buy social media insurance to protect your company

Peppered amongst fan messages to Justin Bieber, the news of Osama Bin Laden’s death, and popular phrases from the latest “Glee” episodes, the word “rogue” is fast becoming a hot-button issue on Twitter. Thoughtless, knee-jerk comments can quickly become viral sensations and professional and personal disasters in the real-time nature of the social media culture. What happens in the aftermath? In some cases, companies have seized onto the vast amount of free publicity they’ve received…